When it comes to making an organizational change to sales model, payment plans, or new technology/processes, I understand the domino effect that ripples throughout the entire dealership.
My dealer experience means I can help you anticipate unforeseen effects and take the right actions so that change implementation is successful in every department.
You’ll see a marked improvement in all aspects of lead follow-up, reconditioning, service, and sales. Through accountability-based management, I’ll help you create processes and pay plans that lead dealership groups to thrive.
I’ll teach you strategies for purchasing at in-person auctions, online auctions, bulk purchases from rental companies and manufacturers, the service drive, and right off the street.
You will also learn how to leverage technology to its fullest for used vehicle acquisition. I’ll help you become comfortable with all the best-performing platforms, getting the most out of them where other dealers struggle.
I’ll also help you train your team, so you can scale vehicle acquisition efforts across in-person auctions, on-line auctions, and other methods of efficiently buying used vehicles.
Working with me, you will become highly proficient, efficient, and profitable when it comes to reconditioning used vehicles for retail and wholesale disposition. I’ll teach you my philosophy for managing vendors and people, leading to fast frontline ready times and satisfied team members and customers.
I will also help you get better at merchandising, the final step between recon and sales. You’ll learn how to merchandise at a high level, both physically and online. I can even teach you how to design and create photo booths and workflows to quickly and efficiently control every aspect of online merchandising.
Most importantly, I won’t skip out on implementation, training, and building culture–an ignored but crucial aspect of e-commerce in dealerships.
By focusing on processes and people, I can help you find success implementing e-commerce that goes well beyond slapping a button on your website—a lesson many dealers to this day haven’t learned.
I have experience with branding through traditional and digital marketing, experiential marketing, sponsorships, and community events.
I’ll teach you strategies, best practices, and KPI for traditional and online marketing, including content creation and marketing without co-op if you so choose. You’ll also learn how to be savvy when it comes to negotiating agreements with traditional and online vendors.
The breadth of my career has given me experience to understand how both small/private dealerships and large/public groups operate. I will pass on that experience and insight to vendors and other dealership partners.
When it comes to getting a new product, tool, or process implemented, I can help you understand how to cater to and support dealership culture so that the implementation is successful.
I will also give expert feedback on development, testing, and marketing of new technology and services for dealers.
Perhaps most importantly, I can also teach them how to “speak dealer” to better connect with their dealer partnerships.
My experience makes me an invaluable resource in the always-accelerating tech-enabled world of automotive sales and service. Whether it’s breaking your newest tool before you try to sell it, or testing new dealership software or products, I’ve done it before and I’ll gladly do it again for you.
It’s almost always difficult for a dealership to implement a new piece of technology or a new process. They need all the help they can get, which goes beyond the initial offering.
If you want to help dealership partners, you need to understand how successful, lasting change happens at their locations.
My experience with dealerships, their cultures, and their processes means I can help you sharpen your offerings for reduced churn and turnover.